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Pro-AV Transforms The Experience

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(As seen in the Tide x Infocomm Conference Newsletter)
Pro-AV Transforms The Experience
by Cindy Davis

From a 360-degree immersive screen, to projection mapping, to the little touches that make a difference, a pro-AV team helps transform ideas into a new reality.

A comet flashes across a 360-degree screen, a series of images depicting a company’s history explode, the screen goes to white, turns to snow and the participant is dropped into the middle of a football huddle. “It was a chills-down-your-spine moment,” says Matthew Ward, Chief Technologist at event engineering and technology company WorldStage.

The WorldStage team calculated how fast objects in the video should move across the screen to deliver the greatest impact and ensure the audience could read the image. Chills were delivered using video processing to create a warp inside an external projector cage and nine HD projectors to create a blend in a 60-foot-diameter cylinder. “That was a result of us seeing how we could elevate the technology, a client willing to do it, a period of time where content producers could develop video content, iterate on it, do tests, and make changes.” Ward admits those opportunities are unusual.

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